After Journey

Journey/After Journey is a pizzeria by day and a bar by night, located on Liuqiu island, a coral island offshore of Pingtung, Taiwan. Journey/After Journey hopes to create a space where tourists and locals can relax after aquatic activities and sightseeing on the island.

With the interior design already in place, I design a minimal logo to go with the feel of the space. The color palette is inspired by the gradient of blue as one dives deeper into the ocean. The goal of the visual system is to create a modern, fun yet sophisticated atmosphere that distinguishes After Journey from most bars in Liuqiu, which tend to be more rustic.